For Service Providers

The 3 Laws of Building Trust

How building trust can get you more customers.
People do not trust the home service industry. In a recent poll by the Better Business Bureau, less 40 percent of homeowners said that they have “some level of trust” in the industry. That makes it tough to land new customers. Fortunately, you can begin building trust with potential clients in a sustainable way that will return new customers throughout the life of your career.

Sound great? There is just one caveat. Your intentions must be genuine. There is no faking it.

1. Get personal referrals from past and current customers

Ninety percent of people say that they prefer to hire a home service provider with a “personal referral” from someone they trust. This beats all other options, including Angie’s List, Yelp, Craigslist, and even reviews from the Better Business Bureau.

By starting your relationship with a personal referral, you are already on a higher level of trust that is yours to lose.

What this means for service providers: You are operating your business on limited resources. Focusing your efforts in the right places could make or break your company. Getting personal referrals from current and past customers is the best way to drive new business. Customers who come from referrals require less of a sales pitch, less lead time and are higher quality customers.

Want to read more? Here is the source: Which contractor listing service do customers trust the most?

2. Involve your customers in all important decisions

When customers are involved in the decision, even if they don’t make the final call, they are more likely to support the decision. Customers are also less likely to complain if the outcome is not satisfactory.

Make your projects collaborative with your customers. Working collaboratively will foster […]

3 Ways To Create Expert Status In Your Field

Give trusted referrals, have an opinion, and over deliver to create expert status.
Imagine that you are a first-time homebuyer shopping for a house. The perfect home, ripe with potential comes on the market, and you move as quickly as possible to the closing table.

Excited about the opportunity to create the home of your dreams you make a list of repairs, upgrades, and renovations. After prioritizing your list, it does not take long for you to realize that you are in-over-your-head. You need professional help, but as a newcomer to the neighborhood are not sure where to turn.

A phone call to your agent is a good starting point. She sends over a well-organized list of trusted local home service providers from plumbers to carpenters. How likely are you to call these providers and share them with your new neighbors? Having just had a positive home-buying experience, chances are pretty darn good.

Your real estate agent has now created expert status in her field. How did she do this?

1. Give trusted referrals

Providing a customer with a referral builds trust. In the real estate and home service industries, the customer’s expectation is that even the experts are only looking out for their own best interest. A well-timed referral eliminates buyer-skepticism.

There is no benefit to the agent to lie in this scenario, so the customer feels comfortable with the referral and now has trust in both the contractor and the agent herself.

How does this work?

A real estate agent doesn’t get a commission after referring business to a contractor. Money is not the currency in this relationship. Loyalty is more valuable.

The contractor knows that by providing consistent, high-quality service to an agent’s clients, he or she will be rewarded with referral […]

Twin Cities Home Remodeling Market Prime for Growth

It has been years since good news has hit the Twin Cities home remodeling market. After taking a beating during the housing crisis, two important indicators are on the rise that could lead to a speedier recovery. November marked the sixth straight month of rising home prices and the number of building permits issued this year is up 107 percent over last year. With new home purchases fueling larger projects for home remodelers, this is exciting news for an industry on the mend.

Many in the Twin Cities home remodeling market have seen both smaller projects and more competition over the past few years. Since housing prices took a tumble, many homeowners decided to stay put and improve their home, as opposed to moving. But cautious spenders opted for small projects with smaller budgets. Competition to win these jobs increased as builders scrambled to snatch up as much business as possible, large or small.

People are now feeling more confident in the economy and this has translated into an increase in home sales. The U.S. Commerce Department said last Wednesday that home sales were up 17 percent compared to last year. While this increase means more projects for builders, it is also attracting a lot of outside housing companies to aggressively pursue the Twin Cities market. With this being the case, it is even more important for homeowners to do their research before hiring.

Despite difficulties, the future looks bright for local home remodeling companies. According to the residential remodeling index, Minneapolis ranks second in the nation in the top 100 U.S. remodeling markets. Many believe that this marks the beginning of a big upward trend in Minnesota.

Infographic: 5 Awesome Marketing Tips for Small Businesses

Marketing a small business is no easy task. As a home service provider, your time is best spent perfecting your craft. Being a good plumber, painter, or carpenter requires time, dedication and attention to detail. Working to be the best in class is why you got into your profession (hopefully) in the first place. Time spent trying to get new customers is time you’re not spending getting better (or billing hours). It’s for this reason we got into this business and started Heroic.

We’ll help you cut through the clutter on small business marketing and hand pick only what we think will help you get more customers so you can spend more time swinging the hammer.

Read below for some smart and simple ways to grow your business. Numbers 1 and 2 are especially important for your Heroic profile. Reviews are one of the most powerful things that you can add to your profile.  Collecting emails from all of your customers, even those you get outside Heroic, can be used for reviews on Heroic. Go to your dashboard, manually enter in those emails or select them your address book, and send review requests directly to your best customers. These emails not only net you more reviews on Heroic but also serve as a great reminder to your customers that you’re around and available for other jobs.

Check out this infographic and get started today by asking for your current customer’s email address.

Five Simple Marketing Tips for Small Businesses — Created by The Mines Press